An Introduction to SEO
Online marketing can be an alphabet soup of acronyms, so let's keep this simple. SEO simply means "Search Engine Optimization." The point of SEO is to get search tools like Google, Yahoo and Bing to understand what your site is about, and then deliver your pages in their Search Results whenever someone types (or speaks) a specific phrase that matches your content and/or location. Although the rules of engagement are always changing, it's important that you understand the fundamentals when setting up your business or e-commerce website.
Both Wix and Shopify have easy tools for you to incorporate optimization into your pages; however, more often than not, my consulting clients are overlooking this step when creating or updating pages, products, or blogs.
What's the Plan?
You can't bake a cake without all the ingredients, right? Before you can make any improvements for SEO, it's important that you do some initial research, define your niche, and create a keyword plan.
Let's use an example. If you're the owner of a Med Spa, you most likely offer a series of specific services, sell beauty products, and cater to clients within a 30-mile radius. Therefore, you may want to include keywords such as "skincare," "Botox," and "New York City." Make a list of your top-10 keywords, and then create a series of phrases that a customer might type or say in relation to these words. Use a tool like Google trends to find the best performing phrase and suggesting for expanding these search terms. You may offer 20+ services at your med spa, but use the 80/20 rule to pick the top performing -- and upward trending -- services or brands.